Measuring Event Marketing ROI

Landing-Page-Book-GraphicHow do you know that event marketing works? Is it when your sales reps run out of business cards? How about when dozens of photos of your booth pop up on social media?

That’s where return on investment (ROI) comes in. ROI is a metric that shows you what you got (return) for the money that you spent (investment). This free guide will walk you through topics like:

  • The Value of ROI
  • Defining Success
  • Measuring ROI
  • Setting Yourself Up to Win
  • Engaging a Strategic Partner

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