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Live events are adapting to the digital evolution of consumer interaction, introducing new ways to engage attendees with hybrid and virtual events.
But the new virtual environment means new, complex challenges, and your traditional face-to-face event marketing isn’t going to have the same impact in a digital landscape.
With our new guide to extending experiences beyond the show floor, you’ll uncover insights to expand your brand's reach.
WHAT YOU'LL LEARN:
- Make your content evergreen
- Use face-to-face marketing tactics online
- Provide a cohesive brand experience
- Learn new strategies to make the most of each interaction